What does PPC stand for?

PPC stands for Pay-Per-Click in reference to advertising. PPC ads are commonly found on search engines, as display ads across websites like news sites and blogs, and across social media platforms.

It’s referred to as pay-per-click because, as the name suggests, you only pay when a user clicks on your advertisement. If set-up correctly, these should yield a short-term ROI (return on investment). Examples can be found on search engines for common buying searches like “plumbers near me”. These search results will usually start with 1-4 PPC ads above the organic search results.

How much does PPC cost?

It varies by many factors. For some industries and platforms, it could only be a few cents per click. More competitive industries such as medical, insurance, legal, and finance can see costs of over $50-100 for just one click! That’s expensive!

Not all keywords are build alike however. Even hyper-competitive industries with high cost clicks can have a campaign built to be a lower cost…if your digital marketing agency knows what they’re doing!