Digital acquisition, or just acquisition for short, is a term used to describe potential customers whom originate from a digital source. These sources aren’t always visitors going directly to your business’s website, but also include business listings, blog articles, press pieces, paid digital advertising, and especially organic visitors from SEO.
These forms of digital acquisition are typically divided into channels. The main channels you’ll hear digital marketing agencies refer to are “Direct” (users going directly to your website URL), “Organic” (users coming from search engines like Google or Bing), “Paid” (users coming from paid search ads, display ads and social ads), “Social” (users coming from social media sites such as Facebook, LinkedIn, Twitter, Reddit, etc.), “Referral” (users coming from business listings, press releases, articles and blogs on other websites, etc.), and even “None” (users where the acquisition medium is undetermined or not tracked).